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Another Late Stage Traffic Conversion Rate Improvement
My name is Melissa Burdon, I’m addicted to online testing, and if there were an “Online Testers Anonymous,” I am 99% certain my clients would not want me to get help! In my last post, I shared a test...
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Testing Woes 101: Lessons From a Messy Test
Anyone ever done testing on their website undoubtedly has run some poorly-designed experiments; that’s how we learn. It’s easy to make subtle mistakes in the design of a test that cause “messy”...
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Don’t Let Customers Abandon Your Cart So Easily
One of the first things we look at in our analysis process of a site is the conversion funnel, whether it be a lead generation form, a shopping cart checkout, or otherwise. This is the point at which...
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Getting Through Your Checkout Is Supposed To Be Easy
Have you ever waited in line at a cash register and then had the employee at the register ask if you’re already a member of the store’s loyalty or member program? They usually will ask for your...
View ArticleUbiquitous Email Marketing Offers Versus SMS
With my addiction to sugar, I know all the good sweet spots in my city! There is a really great frozen yogurt shop near my home called Red Mango. I was in there recently, getting my fix, and I noticed...
View ArticleIn-Page Analytics: See More Than Just Numbers
At FutureNow, we follow a unique process to help our clients increase their conversion rates and improve their results online. Our optimization process is simple and designed to get results quickly: We...
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A Strategy to Make Your Web Site Better, Win After Win
Life Source Water has been working with us for a little over a year; long enough to have developed an appreciation for the compounding conversion rate lifts typical of testing and implementing our...
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Tips and Tricks To Bank Big Bucks This Holiday Season
By looking at the purchasing patterns of Black Friday and Cyber Monday, we can usually get a pretty good indication of what to expect for the rest of the holidays. Matt McGee wrote an article telling...
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Designer Overboard! CRO to the Rescue.
There is no doubt about it: a professional looking website helps increase the visitor’s confidence when moving through their buying process. A lot of people seem to understand this, and thus seek out...
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Give Me a Good Experience; I’ll Spread the Word
I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t...
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Last Chance to Enter: Win a Subscription to Make Your Website Better
The winner will get 6 months of Conversion Rate Optimization with the analyst team at FutureNow, Inc., ON US! There is only one week left before the winner will be chosen, so don’t miss out on your...
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The Need for Speed: Your Website Optimization Plan
Monday, our Senior Digital Marketing Analyst, Brendan Regan, was interviewed by Tim Ash on WebmasterRadio. Tim and Brendan chatted about FutureNow’s testing experiences with clients. During the...
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7 Tips for Cashing in on Your Newsletters
First, verify your newsletter is worth the effort The majority of our clients feature some kind of free email newsletter offering to their visitors. What’s fascinating is that many of those clients...
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Testing Personalization and Reassurances in Cart Wins FutureNow an Award
FutureNow won a silver medal for Best Copy Test this week in WhichTestWon.com’s 2010 testing awards. Personalizing the shopping cart with a headline “Your Shopping Cart”, and adding reassuring copy...
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Making More Money is Easier if You Keep It Simple Stupid :)
We’ve mentioned the K.I.S.S. approach to conversion rate optimization before. But isn’t this the underlying message we should be reminding ourselves of with each and every step we take in developing...
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Do’s & Don’ts For Your Email Campaigns
We recently received a comment on one of our posts asking some advice regarding email marketing: “We are just planning to do a new email campaign and any info is useful. What do we need to know exactly...
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Is a Brand Keyword the Best Way to Identify Late Stage Visitors?
We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to...
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Website Optimization is Not Just for Ecommerce
I can’t tell you how often we write a blog post using examples from an ecommerce site and receive an overwhelming number of comments from service-based, lead generation businesses to say what we’re...
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How to Analyze and Improve Your Landing Page
A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always...
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Redesigning Your Homepage: 3 “Must Do” Steps
Changing your homepage is something you may consider doing seasonally, or just periodically to give your site a fresh look. Regardless of when you chose to undertake the endeavor, here’s a word of...
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Are You Losing Visitors at the Worst Point? One Page Checkout Wins Again!
Whether you’re completely redesigning your site or working to improve it by testing and making incremental changes, don’t overlook the value of the shopping cart and checkout. It’s interesting to...
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What Actions, Besides a Lead or Sale, Make You Money?
Whenever we start an engagement with a new client at FutureNow, we begin our journey together with a kickoff call to get a better understanding of the client’s business, customers and the general...
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The Most Valuable Real Estate On Your Site
The Duties of Your Homepage The homepage has so much responsibility. In most cases, our client’s homepages are the highest trafficked landing pages. They are the entry point for many different types...
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12 Days of Conversions: Day 9-SEO
Part of your early SEO strategy this holiday was probably to conduct keyword research to find highly searched keyword terms in your industry, with relatively low competition. By driving traffic that is...
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How To Drive More Sales/Leads From Your Paid Search Efforts
Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus...
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